In my case, that better land has been my own store, eBay, and etsy.
Last year (all of 2019), 49% of sales came from eBay, 36% came from Tindie, 11% from etsy, and 3% from my own site.
This year to date (with roughly the same revenue as all of last year), 35% from my own site, 33% from Tindie, 23% from eBay, and 8% from etsy. I’ve gotten a bit lazy about keeping stock status updated which has skewed things a bit over the past month or so but it seems to be a good approach to diversification.
The platform, payment, and listing fees across Tindie, eBay, and etsy require higher prices to compensate so I can offer better prices and shipping options through my own platform which drives more traffic as people become aware of it.
I’ve largely driven traffic to my site through branded materials with each order (to capture return customers and offer support), engagement on social media, posting on reddit infrequently, and engaging on some other blogs or forums. Maybe I’ll get into some paid advertisement this summer to see how that works out.
Finally, I’ve streamlined my process for getting orders out of Tindie over the past few days (ShipStation API Integration) but it still isn’t ideal. There is a python script out there to feed the tracking numbers back in automatically to reduce even more of the overhead, but I haven’t played with that yet.