Weāve actually dug a bit deeper. Weāre working with a data scientist right now who has been analyzing data throughout the marketplace to better understand what impacts a productās potential to sell.
Weāll have a blog post on the findings later this week but the quick answer-
After digging into the data, turns out backorders do very little to impact a productās potential to sell. After turning on backorders, a product sells very, very little - almost none. It seems that customers donāt like backorders - or at least donāt do it nearly as much as when the product is in stock.
Because of that difference, it may be that backorders hurt a productās longterm success. Displaying the āJoin the waitlistā button is the alternative. With the waitlist, customers buy in mass - and very quickly- once a product comes back in stock. My guess is fear the product will sell out again.
Itās a question of keeping backorders (and the few orders that come in while a product is soldout) vs default waitlist and the flurry of activity that comes once a product is back in stock. Hard to compare those against each other - but we know for a fact that backorders do very little across the marketplace.