There is an interesting catch 22 with marketplaces like Tindie. Sellers with a great reputation get more orders. However if you don't have a reputation, how do you get orders to build your reputation?
This is a problem we saw at Yelp when a new restaurant wanted to get a great Yelp review, but was new and no one knew they existed. Interestingly I was reading about Tor marketplaces and their sellers also face this same problem.
The solution we would give at Yelp was to invite a Yelp Elite, Yelp's super users, to come to the restaurant and then they would leave a review. On the Tor marketplaces, a similar phenomenon is happening with drug dealers. They send free product to other highly reputable members of the marketplace, and they write reviews to initially get a seller up and running.
This got me thinking. This year we've been very focused on trying to make it easier for new sellers to get started. It seems like there should be a way to help sellers jump start their reputations.
What do you all think?